Symbology and meaning of our logo

The peacock, with its majestic plumage, does not leave any doubt about its main meaning: beauty.

Because of its beauty, elegance and gaudy livery, this animal has been admired since ancient times.

According to the rich, ancient symbolism that links the peacock to the goddess Hera, the wheel of the peacock, strewn with colorful eyespots which look like stars, represents the entire universe, the cyclic renewal and the celestial splendor as the Great Goddess's epiphany.

This precious and regal image implies a deeper self-consciousness, a higher self-confidence hinting at entirety: all the colors seem to be combined on its fan-like tail, symbolizing also the cosmic display of the spirit - and a touch of earthly vanity as well.